Sunday, July 17, 2011

IBM launches cloud-based Web analytics software

IBM rolled out an analytics and marketing tool that represents its first new offering since acquiring Coremetrics and Unica in 2010. Yuchun Lee, VP of IBM’s enterprise marketing management group, said the tool is part of IBM’s “smarter commerce” push to provide businesses with solutions for “buying, marketing, selling, and serving.” It expands upon the

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