Starting Feb 1st (2011), telecom operators will control to comply to contemporary TRAI guidelines on SMS spam and while the deed is noble, it will create more confusion in support of consumers.
First, the fineprint.
- From Feb 1, in attendance will simply be 2 categories of messages- Transactional (Bank alerts, Railway & Airline alerts, Messages to parents from drill etc) and Non transactional or Promotional (all outstanding categories except for mentioned earlier – like courier alerts, spam, marketing offers, news alerts, subscribed SMS services, intra company or assembly messages and so on)
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