Singapore Health Promotion Board introduced an advertising campaign in the media with the title ‘ 4 D ‘ centered in the blue collared workers to address the complacency against AIDS, which for the next six months would be implemented.
He helped with research on risk of workers take blue-collared mentality seen by the popularity of 4 d, Toto and horse races, the line of the campaign ‘ AIDS. Each bet is an opportunity to strike “is designed to capture the attention of the difficult to convince objective that can be used for routine health messages and warnings about AIDS.
The ads were manufactured to imitate ads typically 4 d in this medium and the message of the campaign. 4 D-locutor of TCF will be broadcast in selected theaters. Media that 4 d announce results also were chosen for the announcement colocaciones-capital of the 95.8fm reams of time for radio 4 D announcements real, as well as the result of 4 (d) common positions Lianhe Wanbao and Shin Min newspapers.
DDB was responsible for the conceptualization and implementation of the campaign, while the media partners of doctor treated with media planning.
BPH has previously targeted at young AIDS prevention campaign and another implementation of an Eastern year PMEBs men.
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